This week, we're excited to introduce you to Lindsay Kelly Strey, founder of Going Forward Behavior Coaching. What started as a career helping children with autism has grown into a mission to empower the people who support them every day—their parents and caregivers. Her story is a powerful reminder that when passion meets purpose, it can create lasting change for families and communities alike.

After having the pleasure of speaking with Going Forward Behavior Coaching founder Lindsay Kelly Strey, it became absolutely clear that helping families isn't simply a profession but a passion-turned-business.y

As a Board Certified Behavior Analyst (BCBA), she's spent more than a decade working with children with autism and other behavioral needs. While she loves helping children make progress, she realized the people who make the biggest difference are the ones who are there every single day: their caregivers.

That realization inspired her to create Going Forward Behavior Coaching.

Through a series of virtual 12-week coaching programs, she equips parents and caregivers with practical strategies they can confidently use at home. From communication and social skills to behavior management and daily routines, her goal is to give families the tools they need to create lasting change—not just during therapy sessions, but long after they're over.

Like many entrepreneurs, building her business has been a journey filled with unexpected challenges. As she works toward partnering with Wisconsin's state benefit program, she's also preparing to serve private-pay families and dreaming even bigger. Her next venture will combine her expertise in behavior analysis with her certification as a National Board Certified Health and Wellness Coach, bringing even more support to the people she serves.

When it came time to build a strong legal foundation for her business, she connected with Sunshine Law Firm after meeting Madison at a conference for women entrepreneurs. She appreciated working with another woman-owned business and found the experience welcoming, responsive, and approachable as she navigated the legal side of entrepreneurship.

Above all, she hopes other business owners remember one thing:

"Give yourself some grace. Your journey may take longer than you expected, but every small step gets you closer to your goals. Keep moving forward—you'll get there."

At Sunshine Law Firm, we're honored to support entrepreneurs like her as they build businesses that make a meaningful difference in the lives of others.

To learn more or connect with Going Forward Behavior Coaching, press HERE!!

P.S. If you are one of our beloved clients at Sunshine Law Firm and want us to shine light on your brand, email [email protected] for an interview!

With Gratitude,
The Sunshine Team 🪩⚖️🌞